MATTEO RINALDI, MSc
Media & Communication

Audiences of Toxic Entertainment is a project under the Erasmus University

Rotterdam.

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Its goal is to research the consumption, reasons for use, and effects of Toxic

Entertainment on social media short videos on YouTube. Conceptualizing a model

of Tocix Entertainment to understand how hedonic (entertainment) and eudemonic

(meaningful) messages work in synergy to normalize and empower toxic (symbolically violent) components through discourse (persuasive tactics).

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The angle is from masculinity content, manosphere, and manfluencer content, with a mixed-method research design including qualitative content analysis, interviews, and a longitudinal experiment to test an intervention to increase well-being responses.

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Research approved by the Ethics Committee at EUR. Download the Privacy statement to know more.